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United Savings Bank, headquartered in South
Philadelphia, Pennsylvania, wanted to challenge the
big banks by offering better service and better
prices. Conventional media in a large metropolitan
area such as Philadelphia is simply not affordable
for a $150 million, five office banking institution,
such as United Savings Bank.
Tom Yaegel Associates developed a series of
targeted postcard mailings directed to both
consumers and businesses positioning United Savings
Banks, it's personal service and neighborhood
commitment against the large out-of-town
headquartered banks such as First Union and Mellon
Bank. (You can also
click here to see the website we have designed,
programmed and maintain - featuring online secure
loan application - for
www.UnitedSavingsBank.com) |
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