ITE Credit Union - Case Study
 

ITE, as with most credit unions, cannot effectively utilize conventional media to reach its audience-employees of member companies. One way to reach this audience is through mailings to existing credit union members. Yet, ITE, with $40 million in assets, is small and direct mail is, generally, expensive.

The answer: A successful series of four color postcards, developed Tom Yaegel Associates, targeted to member households. Results have been impressive.
 

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